beSMART

THE EFFECTS OF HAVING A BOOKKEEPING FOUNDATION, PRIOR KNOWLEDGE OF FRESHMAN ACCOUNTING ON LEARNING EFFECTIVENESS: AN APPLICATION OF THE QUASI-EXPERIMENTAL DESIGN METHOD

Yu-Je Lee

This study aims to explore the effects of having a Bookkeeping foundation, Prior Knowledge of the Freshman Accounting course, of a certain technical college in Taiwan, on learning effectiveness. This study applied the Convenience Sampling method on the research population. The primary test subjects of this study are freshman students and full-time lecturers (instructor level and above) of the Accounting subjects of a certain technical college in Taiwan. In addition, the statistical analysis method adopted in this study is the Two-way Univariate ANCOVA (two independent variables, one dependent variable, and one covariate) of the Quasi-Experimental Design method. The findings of this study show that: (1) after excluding pre-test learning effectiveness, freshman students, who graduated from high (vocational) school (with high- school, or vocational-school background) with a Bookkeeping Foundation of Prior Knowledge, exhibit various levels of significant positive impact on their post-test learning effectiveness; (2) after excluding pre-test learning effectiveness, freshman students (with high-, or vocational-school background), who actually performed homework assignments, exhibit various levels of significant positive impact on their post-test learning effectiveness; and (3) without excluding pre-test learning effectiveness, students having a Bookkeeping Foundation of Prior Knowledge, and performing homework assignments exhibit significant positive interactive effects on their post-test learning effectiveness. The findings of this study may serve as a reference for accounting instructors of technical colleges and decision-makers with the education authorities to use in their teaching design and policy making.

Prior Knowledge, Bookkeeping, Learning Effectiveness, Quasi-Experimental Design Method

CONTRASTIVE ANALYSIS OF TWO CONCEPTIONS OF INFORMATION LITERACY BETWEEN ENGLISH AND MARKETING

(An analysis on the Report Text with the Title “A comparison of UK Academics’ Conceptions of Information Literacy in Two Disciplines: English and Marketing”)

Pauzan

This research deals with finding comparison from conceptions of information literacy in two populations namely academics in English and Marketing disciplines teaching at British universities. In this research, writer conducts it in form of analysis on text “A comparison of UK academics’ conceptions of information literacy in two disciplines: English and Marketing”. And then writer used descriptive qualitative research and contrastive methodology to find out the valid data. After investigating the data, writer found some findings based on the analysis of  conceptions of information literacy in two populations regarding academics between English and Marketing disciplines teaching at British universities.  It presents firstly, the four qualitatively different conceptions of information literacy held by the English academics, and then the six conceptions held by the Marketing academics.   Key  differences  between  the  conceptions  held  in  the  two  disciplines  are discussed. According it can be taken conclusion that study of the differences between the conceptions  held  by  the  two  disciplinary  groups  can  illuminate  and  guide  information literacy initiatives.

Constrastive   analysis,   information   literacy,   conception   of   English   and Marketing

“AN ASSESSMENT OF THE EFFECTIVENESS OF FINANCIAL CREDIT PROCESS ON CUSTOMER RETENTION IN FINANCIAL INSTITUTIONS IN KENYA: A SURVEY OF EQUITY BANK AND KENYA WOMEN FINANCE TRUST, IN ELDORET TOWN”

DR ISAAC OCHIENG