beSMART

DIVERSITY AND SWEDISHNESS – A PARADOX WITHIN IKEA

Anders S Wigerfelt

With the aid of internal IKEA material and interviews the aim of this article is to analyze how the concepts of Swedishness and diversity are represented and used within IKEA. Swedishness is an important part of IKEA’s corporate culture and also a marketing strategy that can be linked to the company’s expansion in countries outside Scandinavia. Within IKEA there has been a clash between an older view of “Swedes” as natural upholders of the corporate culture, a kind of territorially constructed Swedishness, and a newer, more diversity inspired, inclusive view. However, this friction between Swedishness and diversity is not necessarily antagonistic. Diversity has become part of the newer Swedishness, where a common future is more important than appearance and place of birth.

Swedishness, diversity, corporate culture, management, representation

Owino A. Okwiri

AN ANALYSIS OF DANGEROUS DRIVING BEHAVIOR ACCORDING TO THE DRIVING DURATION TIME

Jingeol LEE,           Young-ihn LEE

The past three years, the share of fatalities of corporate taxis accounted for approximately 50 percent. The cause of this phenomenon is taxi drivers’ mandatory driving behavior. Taxi drivers often have to drive longer distances than the other drivers. With this study based on the definitions of the driving duration and the abnormal driving behaviors, the results were drawn through a comparison of the deceleration and acceleration distribution- graph on the test-bed distinguishing driving durations of less than 2 hours and those over 2 hours until the same driver re-entered the test-bed. As a result, it was found that for 8 drivers (26.7%) out of the 30 drivers, there was an increase in the probability of abnormal driving behaviors by driving duration. However, there is no correlation between the remaining 22 drivers (73.3%) and driving duration.

Black box data, Abnormal driving behaviors, Driving duration

DETERMINANTS OF ISLAMIC BANK PROFITABILITY IN MALAYSIA

Intan Maizura Abdul Rashid 

INFLATION TARGETING REGIME AS A MONETARY POLICY AND INFLATION TARGETING POLICY APPLICABILITY IN TURKEY

İsa Altınışık

In this paper inflation targetting, as a tool of monetary policy, is mentioned in teheorical framework and practicability of the method is analysied. In this examination macroeceonomic performance of Turkish economy in recent years and datas of this performance are used. These datas are compare with pre-condition of inflation targetting that mentioned in literature. In addition, we discussed the role of central banks in performing inflation targetting and the question of is The Central Bank Of The Republic Of Turkey obtaining necessary conditions is answered.

THE LOYALTY MODEL OF PRIVATE UNIVERSITY STUDENT
Study Case: STIKOM London School of Public Relation

Leonnard, MComm (Usyd), Heny K.S Daryanto, Ph.D, Dadang Sukandar, Prof, Ph.D, Eva. Z. Yusuf, Ph.D

This study will investigate Loyalty Model of Private University Student by using STIKOM London School of Public Relation as a study case. This study will examine the model from service quality, college image, tuition fee, trust and satisfaction perspective. Thus, the objective of this study is to examine and analyze the effect of service quality, college image, tuition fee, trust and satisfaction towards students’ loyalty; the effect of service quality, college image, tuition fee and satisfaction towards trust; and the effect of service quality, college image and tuition fee towards satisfaction. This study will use survey methodology with causal design. The samples of the study are 320 college student. The gathering of data will be conducted by using questionnaire in likert scale. The analysis of the data will use a Structural Equation Modelling (SEM) approach.

loyalty model,  service quality, college image, tuition fee, trust, satisfaction, structural equation modelling